Israeli Public Security Minister Gilad Erdan on Sunday proposed new legislation that would compel social media platforms to remove posts deemed to directly incite murder or violence.

According to Erdan, an Israeli law should be enacted in conjunction with legislation in other Western countries. In the past, various visiting government ministers have expressed interest in cooperating with Israel on such an endeavour.

Erdan said his aim is to “systematically expose the Palestinian culture of incitement among relevant audiences around the world.”

The Israeli legal advocacy group Shurat HaDin, meanwhile, is raising money on the crowdfunding website Headstart with the hope of hanging billboards across the home of Facebook founder Mark Zuckerberg, urging him to combat incitement.

“If he doesn’t see the incitement, we will display it opposite his California home,” Shurat HaDin said in a statement.